Mahindra is a new comer to this segment of auto by introducing its Mahindra Roxor and it surely looks cute. Mahindra is not really a new comer to autos. Mahindra built Willy Jeeps under license after WWII.
This next is directly from Mahindra site here.
"Seven decades in the making, our history began in India assembling rugged off-road vehicles under license from Willys. Vehicle production has continued since the 1940s while also building one of the world’s largest tractor brands. Other internationally known vehicles such as MM 540, THAR, Bolero, and Scorpio have established Mahindra as a maker of tough, durable, no nonsense vehicles.fr. And now ROXOR bursts onto the off-road scene in North America"
Watch this video:
Mahindra is going into Electric Vehicles as well via REVA, already running in Indian roads. This small profile is ideally suited to Indian conditions.
https://www.indiamart.com/proddetail/reva-electric-car-10882914848.html
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