Most recently Apple has invested a billion dollars in a Chinese rideshare / auto hailing company DiDi Chuxing.
Apple wants to have a hand in the data-driven Didi platform, not only to extend the Apple Pay but also test out strategies centered around infotainment systems and possibly an Apple Car in the future. For one thing, if a driverless car can work well in China, Apple will have no problems selling it in the west.
Didi will be in direct competition with UBER but also similar rideshare services like Ola in India, Lyft in USA.
This is only for starters. The next thing would be Apple Car.
Is this going to improve Apple's bottom line?
Apple wants to have a hand in the data-driven Didi platform, not only to extend the Apple Pay but also test out strategies centered around infotainment systems and possibly an Apple Car in the future. For one thing, if a driverless car can work well in China, Apple will have no problems selling it in the west.
Didi will be in direct competition with UBER but also similar rideshare services like Ola in India, Lyft in USA.
This is only for starters. The next thing would be Apple Car.
Is this going to improve Apple's bottom line?
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